Gaffer Analytics Command Centre
Comprehensive product telemetry monitoring core acquisition, activation, engagement, retention, and revenue funnels.
calendar_month
Last 30 Days
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Traffic: All Sources
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User: All Types
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Plan: All Plans
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Status: All
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Region: Global
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Device: All
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rocket_launch Acquisition & Activation
Visitors (Total/Unique)
Organic Top
3.8k / 2.1k
+12%
Signups (Rate)
7.4% CVR
286
+5%
Product-Qualified (PQL)
84
+15%
Activation Rate
66.8%
-2.1%
Time to Activation
1.2 Days
-4h
Setup Completion
82%
Feature Discovery Rate
45%
vital_signs Engagement & Retention
DAU / MAU
28% Ratio
342 / 1.2k
Sessions per User (Wk)
4.2
+0.3
Engagement Score
78/100
Day 7 Retention
42%
Monthly Retention
72%
Stickiness (DAU/MAU)
28.5%
Reactivated vs Dormant
12 / 84
payments Revenue & Churn Dynamics
ARR
£35.2k
MRR
£2,940
+18% vs LW
ARPA
£61.25
Expansion MRR
£320
Failed Payment Rate
2.4%
User Churn
8.6%
Mostly Voluntary
Acquisition to Retention Funnel (Time to Convert: ~4.5 Days)
Avg. Step Drop-off: 38%3,842
Visitor
-23%
2,940
Page View
-90%
286
Signup
-33%
191
Onboard
-25%
142
1st Quote
-38%
88
1st Inv.
-30%
61
Payment
-21%
48
Paid
-27%
35
Retained
health_and_safety System Health & Behavior
Product Health Score
92/100
Error Rate
0.4%
Uptime
99.98%
Avg Load Time
840ms
Behavior Signals: Search/Filter usage is up 12% WoW. Export actions down 5%. High frequency in Quote generation events.
compare_arrows Cross-Product Benchmarking
| Product | Signups (30d) | MAU | Health |
|---|---|---|---|
| Gaffer | 286 | 1,200 | 92 |
| Carah | 412 | 3,450 | 88 |
| Blob | 84 | 450 | 64 |
Visitors & Signups
Revenue & MRR
Gaffer Businesses
| Business Name | Trade | Status | Revenue | Health |
|---|---|---|---|---|
| North Wales Plumbing | Plumbing | Activated | £450 | Healthy |
| Owen Electrical | Electrical | Onboarding | £0 | Stable |
| ClearFlow Heating | HVAC | Activated | £1,200 | Healthy |
| Mason & Sons Roofing | Roofing | Activated | £80 | At Risk |
Inactive and One-Time Users
| Name/Business | Email ID | Last Active | User Type | Plan | Action Plan |
|---|---|---|---|---|---|
| Davies & Co. | dave@daviesco.uk | 45d ago | One-Time | Free | |
| Rhyl Gas Services | admin@rhylgas.com | 120d ago | Inactive | Paid | |
| Llandudno Electrics | info@llelectrics.co.uk | 180d ago | Inactive | Free |
Feature Adoption Rates
Quotes
85%
Invoices
60%
Customers
55%
Jobs
40%
Diary
30%
Field App
20%
Price Lists
10%
Payment Links
5%