Revenue Command Centre
Real-time financial telemetry for ashwrk ecosystem.
Live Sync
Oct 2023 - Present
Total Rev (YTD)
$2.4M
arrow_upward 18.4% vs LY
Monthly Rev
$214K
arrow_upward 4.2% MoM
Gross / Net
$2.4M / $1.8M
75% Profit Margin
Forecast (Q4)
$850K
Based on current run rate
Rev Source
SaaS: 65%
Services: 35%
Revenue Velocity Chart Placeholder
Product Revenue Matrix
| Product | MRR | ARR | Paying/Trial/Free | Conv. Rate | Net New / Churned | Trend |
|---|---|---|---|---|---|---|
| Gaffer | $42,500 | $510K | 420/120/850 | 24% | +$4.2K / -$800 | trending_up |
| Carah | $28,100 | $337K | 280/95/620 | 18% | +$2.8K / -$400 | trending_up |
| Wuffi | $15,200 | $182K | 150/45/310 | 12% | +$1.5K / -$200 | trending_up |
| Slotli | $12,800 | $153K | 125/30/280 | 15% | +$1.2K / -$150 | trending_up |
| Cafe Rota | $8,400 | $100K | 85/20/150 | 9% | +$800 / -$100 | horizontal_rule |
| Ping Cab | $6,100 | $73K | 60/15/110 | 7% | +$500 / -$50 | horizontal_rule |
| blob | $5,200 | $62K | 52/10/90 | 8% | +$200 / -$400 | trending_down |
MRR Dynamics
New MRR
+$12,400
Expansion
+$4,100
Contraction
-$1,200
Churned MRR
-$800
NRR
114%
GRR
96%
Service Revenue
AI Systems$142K
Automation$98K
Website/Branding$64K
Marketing$45K
MVP Build$120K
Analytics/Dashboard$38K
Retainer vs One-off72% / 28%
Pipeline Revenue
Pipeline Value$2.4M
Forecasted (Weighted)$1.2M
Proposal Stage$450K
Won / Lost$840K / $120K
Win Rate42%
Sales Cycle Length45 Days
Billing & Cashflow
Paid / Unpaid Invoices94% / 6%
Outstanding Balance$42,500
Payment Success98.2%
Overdue / Pending / Failed2% / 3% / 0.8%
Avg Delay1.4 Days
Recovery Rate92%
Customer Value
Avg LTV$42K
ARPA / ARPU$3,500 / $120
Enterprise Mix68%
CAC:LTV1:5.2
Rev by Source (Inbound/Outbound)65% / 35%
Rev by Location (NA/EU/ROW)50% / 30% / 20%
Churn & Loss
Logo Churn1.2%
Revenue Churn0.8%
Cancellation Rate0.5%
Downgrade Rate0.3%
Lost Rev Reasons: Feature Gap (40%), Pricing (35%), Budget (25%)