Lead & Sales Intelligence
Real-time telemetry on acquisition velocity and pipeline health.
Total Leads
2,408
arrow_upward 12.4%
Qualified (MQL/SQL)
842
arrow_upward 8.1%
Pipeline Value
$4.2M
arrow_upward 22.0%
Win Rate
24.5%
arrow_downward 1.2%
Lead Generation Stats
New Leads 324
Unqualified 1,566
Source Conversion 4.2%
Top Channel Organic Search
Enquiry Metrics
Demos Booked 112
Form Submissions 450
Consultations 85
Proposals Sent 142
Pipeline Status
Active Opps 210
Stalled Opps 45
Forecasted Rev $1.8M
Avg Deal Value $24k
Conversion Velocity Funnel
filter_alt
Traffic
45.2k
Leads
2.4k
SQLs
842
Opps
315
Won
78
Lead Quality Matrix
Tier 1 (High Fit / High Urgency)
142 leads
Tier 2 (Good Fit / Nurture)
450 leads
Tier 3 (Low Fit)
250 leads
Avg Lead Score
78.4 / 100
Qualification Rate
35%
Sales Activity
Outreach Emails 4,520
Positive Replies 285
Calls Completed 190
Contracts Signed 62
Conversion Rates
Visitor to Lead 5.3%
Lead to MQL 35%
Proposal to Client 55%
Win/Loss Ratio 1:3
Client Acquisition
CAC $1,250
Cost per Lead $45
Payback Period 3.2 Mo
Retainer vs One-off 65% / 35%
Recent Activity Stream
View All
call
Discovery Call Completed
TechFlow Inc. • 10 mins ago
contract
Proposal Accepted ($120k)
Nexus Dynamics • 45 mins ago
mail
Outreach Sequence Initiated
50 new prospects • 2 hrs ago
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Deal Lost: Budget Constraints
RetailPlus • 3 hrs ago
Pipeline Diagnostics
Lost Reasons (Top 3)
Price 42%
Timing 28%
Feature Gap 15%
Sales Speed
42 Days
Avg Cycle Length
12 Days to Qualify
14
Overdue Follow-ups
68% Response Rate