User Intelligence

Aggregate Overview

Total Users

24,502

arrow_upward 12.4% vs last 30d

New Users

1,204

Active (MAU)

18,490

Paid Users

8,921

Trial Users

3,401

Business Users

1,842

Individual Users

22,660

Leads

5,102

Churned

412

Retention Rate

88.5%

Activation Rate

64.2%

Avg Engagement

42m/d

User Growth Over Time

Users by Product

Gaffer 12K

Carah 8K

Lens 4.5K

Lifecycle Stage

Total 24.5k

Conversion

Expansion

Awareness

Consideration

User Health Signals

check_circle System Healthy

warning At-Risk (High Value)

Acme Corp Ltd.

Last active: 14 days ago

82% Risk
Stark Industries

Last active: 9 days ago

65% Risk

rocket_launch Expansion Opportunities

Globex Inc.

Limit reached: Gaffer API

Upsell Ent.
Initech

High usage: Data Viz

X-Sell Carah

timer_off Recently Inactive (Last 72h)

Cyberdyne Systems48h ago

Wayne Ent.62h ago

Umbrella Corp71h ago

Acquisition Source

Direct45%

Referral30%

Organic Search25%

Active vs Inactive

75% Active

25% Inactive

Global User Directory

Name/Business	Type	Product	Source	Signup	Stage	Revenue	Last Active	Health
Acme Corp Ltd.	Business	Gaffer	Direct	2023-10-12	Expansion	$12.4k	14d ago	18%
John Doe	Individual	Carah	Referral	2024-01-05	Conversion	$499	2h ago	94%
Globex Inc.	Business	Lens	Organic	2023-11-20	Expansion	$8.2k	5m ago	88%