keep members coming back.
Bookings, memberships, workouts, progress and community in one branded app that members actually open. We build booking and membership apps, coaching and training platforms, on-demand content and wellbeing apps for gyms, studios, personal trainers and wellness brands, from one studio to a national chain.
common problems.
members drifting away
Members who stop coming, with nothing to pull them back in.
booking friction
Classes and sessions booked by message, with no-shows and empty spaces.
coaching by spreadsheet
Programmes, check-ins and progress tracked in spreadsheets and chats.
generic white-label apps
Off-the-shelf apps that look like everyone else's and can't do what your brand needs.
what we build.
booking + membership apps
Class and session booking, waitlists, memberships, packs and payments in your own branded app.
coaching + training apps
Programmes, workouts, check-ins, progress tracking and messaging between coach and client.
on-demand content
Video classes, audio and programmes behind subscriptions.
community + challenges
Leaderboards, challenges, groups and streaks that keep members engaged.
studio + gym back office
Timetables, instructors, rotas, memberships and reporting across every site.
ai coaching
Personalised plans and nudges drafted by AI from each member's goals and progress.
see it: /services/ai-automation →every size
of business.
From a founder's first product to a platform for a large organisation, the approach is the same: you talk to whoever is building it, you get a fixed quote, and we stay on after launch.
founders + startups
A first product built properly: scoped to what matters, launched fast and ready to grow, raise on and scale.
growing businesses
The spreadsheets, group chats and paper replaced with one system that fits how you already work, and grows with you.
large organisations
New products, internal platforms, AI and integrations built alongside your existing systems, teams and processes.
the proof.
Products we build and run ourselves, and businesses we've built for. Full case studies are coming soon.
blob
A campus community app for university students: a feed, societies, a group chat for every module, events, a student marketplace and a way to find coursemates. Our own venture, launching with students in Lisbon and Bangor.
./open-case-study →
nara
nara drafts the rota, reads delivery notes and till reports from a photo, drafts HR letters, screens CVs and answers any question about your sites, so managers spend the shift on the floor, not on paperwork.
./open-case-study →
how it works.
Six steps, from the first conversation to keeping it running. More on working with us →
- 01 /talkWe start with the idea, the problem and where you're at. You don't need a finished brief.
- 02 /scopeWe work out what it needs to become, and what it doesn't, and what it has to connect to.
- 03 /fixed quoteYou get a fixed quote in writing, with the timeline, before anything starts.
- 04 /buildDesign and development under one roof. You see progress as it's built.
- 05 /launchWe get it working and into the world: on your domain, in the app stores or in your team's hands.
- 06 /runWe stay on to host, update and support it, so you're never left with something nobody looks after.
questions,
answered.
can members book and pay in our own app?
Yes. Members book classes and sessions, join waitlists and pay for memberships and packs in your own branded app.
can it connect to wearables?
Yes. We connect to health and fitness data from phones and wearables, with the member's permission.
can you build a coaching app?
Yes. Programmes, workouts, check-ins, progress and messaging between coach and client, in one app.
do you work with large companies as well as small ones?
Yes. We work with founders, small and growing businesses, and large organisations. The process is the same at every size: you talk directly to whoever is building it, you get a fixed quote, and we stay on to run and support what we ship.
how much does it cost?
There's no price list, because no two builds are the same. We scope the work with you, then you get a fixed quote in writing before anything starts. We take on projects of every size, from a focused first version to a large, multi-part platform.
ready?
have something you want to build?
It doesn't need to be figured out yet. Bring the idea, the problem and where you're at. That's enough to start.